In a remarkable advancement for the luxury automotive sector, Bentley has launched a state-of-the-art Augmented Reality (AR) app designed to offer an immersive experience of the world’s most luxurious SUV, the Bentayga EWB.
This groundbreaking application invites users to explore and customize their dream Bentayga EWB from the comfort of their homes, showcasing Bentley’s commitment to blending technology with opulence.
The new Bentley AR app allows users to personalize every detail of the Bentayga EWB, from exterior paint options to leather interior finishes and cabin styles.
With a user-friendly interface, the app enables customers to experiment with various combinations to create their bespoke luxury SUV.
For those seeking inspiration, Bentley offers two pre-set configurations that embody the Bentayga EWB’s dual principle of luxury and performance.
The ‘Luxury’ specification features a stunning Rose Gold exterior paired with a refined Porpoise and Linen interior, epitomizing the classic Bentley luxury aesthetic.
The ‘Performance’ specification boasts a sleek Grey Violet exterior complemented by a sophisticated Damson and Linen leather interior with striking contrast stitching.
Both configurations highlight Bentley’s Azure Specification, Rear Seat Entertainment, Bentley Diamond Illumination, and the new lofted quilting design, with the ‘Performance’ model additionally showcasing the contemporary Blackline Specification.
Employing the latest in AR technology, the app stands among the most advanced in the automotive industry. It offers users the ability to view their custom Bentayga EWB on a tabletop or scale it up to a full-size model for a realistic simulation.
Additionally, the app features a dynamic third-person augmented reality test drive, providing an engaging way to experience the vehicle’s performance and features.
The Bentayga EWB AR Visualiser is intricately linked to Bentley’s comprehensive Configurator, offering access to over 24 billion possible specification combinations.
Through interactive hotspots, users can delve deeper into the details of new features and design elements, enriching their customization journey.
Bentley’s latest AR app exemplifies the brand’s innovation and dedication to delivering unparalleled luxury experiences, setting a new standard for how customers engage with high-end automotive design and customization.