Uncertainty surrounds the Brooklyn Nets as they prepare for the 2024-25 season. While expectations for a playoff appearance or a standout year are low, signs of progress are anticipated after a period of instability. One change is certain: a new sponsor will be featured on their jerseys.
According to Erik Slater, the global online travel experience platform GetYourGuide will be the Nets’ jersey sponsor for the 2024-25 season. Fans can expect to see the company’s logo prominently displayed on their favorite players’ shoulders throughout the season.
Jersey sponsorships are a relatively recent addition to the NBA, having emerged only in the past few years. In this brief time, numerous major companies have joined in, utilizing team sponsorships as a strategic way to enhance brand visibility.
Despite the Nets’ anticipated struggles in the upcoming season, GetYourGuide will likely garner interest through this partnership. However, fans shouldn’t anticipate frequent appearances on national television. Most analysts predict that the team will face challenges ahead.
Last season, the Nets were already in a precarious position, and the situation worsened over the summer when they parted ways with Mikal Bridges. As a result, Brooklyn is expected to find itself near the bottom of the Eastern Conference standings in the new season.
On a brighter note, they have secured several promising draft picks, indicating a commitment to a rebuilding strategy. While their current performance may not be strong, there is potential for excitement in the coming years.