Hyundai is making a serious commitment to hydrogen as a key player in its quest to achieve carbon neutrality by 2050. The company’s president and CEO, Jay Chang, envisions a future where “clean hydrogen” is universally accessible and powers everything from vehicles to equipment.
Hyundai has been at the forefront of hydrogen technology, mass-producing fuel cell electric vehicles and boasting the world’s highest market share in hydrogen-powered vehicle sales.
Through its HTWO brand, Hyundai plans to expand hydrogen usage across its portfolio, including passenger cars, trucks, buses, trams, and even vessels and power generators.
The company aims to offtake 3 million tons of hydrogen per year by 2035 for various industries, including logistics, steel production, and power generation.
Hyundai’s investment in hydrogen infrastructure will help address the current lack of refueling stations, a major challenge in the widespread adoption of hydrogen fuel cell technology.
In addition to its hydrogen push, Hyundai is also investing heavily in software development, adopting a “Software-Defined Everything” strategy to transform its vehicles and ecosystems through advanced software and AI.
This approach enables over-the-air updates, app libraries, and even integration with artificial intelligence through a large language model.
By embracing hydrogen and software-defined technologies, Hyundai is positioning itself for a leadership role in the transition to a more sustainable and connected mobility future.
With its commitment to innovation and sustainability, Hyundai is poised to make a remarkable impact on the automotive industry and beyond.