Proton Hits 100k Sales for 6th Year, Sets New Monthly Sales Record in Brunei in August 2024

Proton’s sales figures for August 2024 show that the company has surpassed the 100,000-unit mark for the sixth consecutive year. With 12,690 units sold last month, including exports, Proton’s year-to-date (YTD) total stands at 101,489 units. The automaker has secured its position as the second-largest player in the Malaysian automotive market, estimating a 19% market share.

In August, the total industry volume (TIV) in Malaysia’s auto sector grew by 1.3% compared to the previous month, reaching around 72,678 units. For the year, the TIV has climbed to 534,766 units, a 6.2% increase compared to 2023, according to Proton.

The company’s standout performer was the Proton X50, which saw strong sales for the second consecutive month, boosted by the updated X50 ‘RC’ launched in June. With 2,440 units sold in August, the X50’s YTD sales now total 15,229 units.

However, the budget-friendly Saga remained Proton’s bestseller, with 6,211 units sold in August, bringing its YTD total to 48,904 units, a 6.7% improvement over the previous year. Other models like the S70 sedan, Persona, and the flagship X90 SUV also contributed, while the Iriz hatchback saw 403 buyers in August.

Proton’s CEO of Edar, Roslan Abdullah, expressed optimism about Malaysia’s automotive market, citing the Malaysian Automotive Association’s projection of 765,000 units for 2024, boosted by the nation’s steady economic growth. Despite increased competition, Proton’s updated models have received positive market feedback, reflecting the strength of its 3S/4S network.

On the export front, the Saga led with 140 units sold in August, contributing to a total of 2,110 units shipped this year. Brunei set a record, selling 120 Proton units in a single month, marking a milestone for the brand.