Sydney Sweeney has launched a unique new product — a soap bar made with her real bath water — directly tapping into an unusual and intense fan demand. Known for her roles in shows like Euphoria and Anyone but You, Sweeney has become a frequent subject of fan fixation and objectification.
Some fans have even publicly expressed a bizarre desire to consume her bathwater. Rather than ignore this odd attention, Sweeney partnered with men’s grooming brand Dr. Squatch to create “Bathwater Bliss,” a novelty soap that responds to this obsession in a tongue-in-cheek way.
Limited Edition Soap Blends Nature Scent Masculinity and Sweeney’s Signature Viral Appeal
This is not Sweeney’s first collaboration with Dr. Squatch; she previously appeared in a viral advertisement for the brand that featured her bathing. The new soap includes exfoliating sand, pine bark extract, and a literal portion of water used during her bath on set.
Sweeney described the scent as masculine and outdoorsy, with elements like pine and moss, evoking her hometown roots while blending in the quirkiness of city bathwater. She emphasized that, despite its novelty, the product is high quality and aligned with the natural ingredients that Dr. Squatch is known for.
Sydney Sweeney Turns Viral Fan Obsession Into Satire with Limited Edition Bathwater Soap ReleaseOnly 5,000 bars of “Bathwater Bliss” will be produced, making it a highly limited edition release. In anticipation of its popularity, Dr. Squatch is holding a giveaway from May 29 to June 5, in which participants must follow specific steps on Instagram to qualify. Out of all entries, 100 lucky fans will win a free bar of the soap. For those not selected in the giveaway, the product will be officially available for purchase starting June 6.
Reclaiming Power as Sweeney Confronts Objectification Through Satire and Strategic Self-Representation
While the product plays into the internet’s bizarre fascination, it also highlights a more serious issue that Sweeney has repeatedly spoken about: the oversexualization of her image. In a recent interview with GQ, she confirmed that the bathwater used in the soap was collected during a real on-set bath.
However, she has also shared, in past interviews with Variety, her discomfort with how her body and persona are constantly scrutinized online. Sweeney has expressed feeling like she has lost personal agency, as fans and the media blur the line between her roles and her real identity.
Sweeney’s soap release is both a clever marketing move and a cultural commentary. By embracing and satirizing the fan obsession in a controlled and creative way, she regains some power over how she’s portrayed in public discourse.
At the same time, she continues to bring attention to the darker sides of fame, particularly the objectification of women in entertainment. “Bathwater Bliss” is a strange yet striking example of how celebrities are navigating — and sometimes reclaiming — their narrative in an age of viral fandom and digital overexposure.