In celebration of launching two new flavors of her canned cocktail line, Betty Booze, Blake Lively teamed up with her former Gossip Girl co-star Zuzanna Szadkowski in a playful new ad campaign released on June 30. The campaign serves as a nostalgic nod to their CW series days, bringing Serena Van Der Woodsen and Dorota Kishlovsky back together in a charming, tea-filled moment that fans of the show are sure to appreciate.
A Whimsical Reunion Blends Gossip Girl Charm With Betty Booze’s Refreshing New Flavors
The ad captures a whimsical and cheeky tone reminiscent of Gossip Girl, starting with a mysterious photo being snapped à la the show’s signature style. Lively and Szadkowski meet on a park bench, remove their sunglasses, and exchange witty banter — including jokes about Dorota’s iconic accent. The ad not only promotes the new Betty Booze Vodka Iced Teas but also relives the chemistry and humor that made their characters beloved.
Blake Lively Reunites With Gossip Girl Co-Star in Playful Ad for New Betty Booze FlavorsThe highlight of the ad is the reveal of the new Betty Booze flavors: Passion Fruit and Meyer Lemonade. Szadkowski pours the vodka iced tea into a teacup and describes the drinks as “balanced, crisp, nothing artificial,” prompting a quip from Lively about how that’s rare “around these parts.” The scene cleverly blends the world of Gossip Girl with the refreshing allure of Lively’s cocktails, ending with Szadkowski slipping back into her Dorota accent to say, “Oh Miss Betty, you’re gonna get us in trouble.”
Gossip Girl Reunions Continue As Blake Lively Builds Her Refreshing Beverage Brand
This campaign adds to a growing list of Gossip Girl reunions in recent years. In 2022, Szadkowski reconnected with fellow cast members, including Chace Crawford, Jessica Szohr, Ed Westwick, and Aaron Schwartz, her on-screen husband. These get-togethers continue to excite long-time fans of the series, reinforcing the cultural impact of the show and the enduring friendships formed on set.
Blake Lively’s foray into the beverage industry began in 2021 with Betty Buzz, a line of sparkling mixers. The brand expanded in 2023 with Betty Booze, offering tequila and bourbon cocktails, and now, vodka iced teas. Inspired by her Southern roots and love for summer iced tea, Lively aims to provide drinks that evoke comfort and relaxation. “Good tea is worth sharing,” she wrote in the campaign’s caption — a fitting slogan for a brand that’s as much about connection as it is about flavor.