In a vibrant celebration of Audi Sport’s 40th anniversary, Al Nabooda Automobiles, the authorized Audi distributor in Dubai and the Northern Emirates, delighted racing enthusiasts with a showcase of Audi’s storied past, dynamic present, and innovative future.
This celebration coincided with the Dubai 24H endurance race, providing attendees with an immersive and engaging experience. Visitors to the event were treated to exclusive previews of Audi’s newest rally model, the RS Q e-tron, and a classic 1985 Audi Sport Quattro, symbolizing the brand’s rich racing heritage.
The centerpiece of the festivities was the opportunity for invitees to get up close and personal with these iconic vehicles, epitomizing Audi’s commitment to performance and innovation. In the lead-up to the race weekend, Al Nabooda Automobiles organized a week-long drive experience featuring the latest models from the Audi Sport range.
Participants had the chance to test drive high-performance vehicles such as the RS e-tron GT, RS3, and RSQ3. This exclusive event allowed Audi enthusiasts to experience the cutting-edge technology and exhilarating performance that define Audi Sport.
Fans were also introduced to the Audi Sport customer racing truck, a vital support system for racing teams, offering a glance into the logistics and preparation behind Audi’s racing endeavors. This activation provided a unique behind-the-scenes look at how Audi supports its teams during endurance events.
The Hankook 24H Dubai, the region’s premier endurance race held at the Dubai Autodrome, attracts competitors from around the globe. The 2023 edition featured six Audi teams: Phoenix Racing, Hass RT, Sainteloc Junior Team, Attempto Racing, Wolf-Power Racing, and AC Motorsport. These teams demonstrated exceptional skill and determination throughout the grueling event.
The race results were particularly for Audi, with AC Motorsport clinching first place in the TCE Division with their Audi RS3 LMS (#188). Wolf-Power Racing secured a commendable second place, also driving an Audi RS3 LMS, underscoring the prowess and reliability of Audi’s racing machines.
The celebrations by Al Nabooda Automobiles not only honored four decades of Audi Sport but also highlighted the brand’s ongoing passion for motorsport excellence, thrilling fans, and reaffirming Audi’s position at the forefront of automotive performance and innovation.