The new “Dee” concept from BMW represents the future of automotive technology, aiming to forge a deeper connection between drivers and their vehicles. Standing for Digital Emotional Experience, Dee is designed to transcend current voice commands and driver assistance technologies, ushering in a new era of digital innovation in cars.
One of the standout features of the BMW i Vision Dee is its revolutionary Head-Up-Display, which stretches seamlessly across the full width of the windshield. This cutting-edge display technology, set to debut in the NEUE KLASSE models starting in 2025, promises a look into the future of interactive driving experiences.
Additionally, BMW has advanced its colour-change technology, building on the previous BMW iX Flow Featuring E Ink that could switch between black and white. The BMW i Vision Dee takes this a step further, offering the ability to cycle through a remarkable 32 different exterior colors, allowing for unprecedented customization.
The BMW i Vision Dee is designed to offer an almost lifelike interaction between driver and vehicle, blending real-world driving with sophisticated digital features. This approach reflects BMW’s commitment to creating an immersive and responsive driving environment.