Apple Corps Ltd., the company responsible for managing the Beatles’ business and creative legacy, has announced Tom Greene as its new CEO. This announcement comes nearly a year after longtime CEO Jeff Jones stepped down, having served in the role for 17 years. Greene is expected to officially assume the position in September, bringing with him a wealth of experience in digital media, fan engagement, and commercial strategy.
Greene’s Digital Experience and Passion Set to Strengthen the Beatles’ Global Legacy
Before joining Apple Corps, Greene was COO of BLAST, an e-sports company where he oversaw significant growth and innovation. His career also includes influential roles within the Harry Potter franchise, including as commercial director at Pottermore and general manager at Wizarding World Digital, where he helped grow the Harry Potter Fan Club to over 50 million members. His background reflects a strong focus on digital platforms and immersive fan experiences—skills likely to serve him well at Apple Corps.
Apple Corps Names Tom Greene CEO to Usher Beatles Legacy Into a Bold Digital EraThe Beatles’ surviving members and key family representatives—Paul McCartney, Ringo Starr, Olivia Harrison, and Sean Ono Lennon—expressed strong support for Greene, praising his vision and expertise. Greene, in turn, expressed his excitement, stating that it’s an honor to lead Apple Corps and that he hopes to introduce the Beatles’ legacy to new generations through innovative means. His personal connection to the band’s music underscores his enthusiasm and commitment to the role.
Apple Corps Embraces a Digital Future While Preserving the Beatles’ Timeless Cultural Legacy
Under Greene’s leadership, Apple Corps is expected to continue expanding beyond music into other forms of media. One major project on the horizon is Sam Mendes’ ambitious four-part biopic series on each member of the Beatles, slated for release in 2028 through Sony Entertainment. This move demonstrates Apple Corps’ intent to preserve and modernize the Beatles’ cultural relevance through multimedia storytelling.
Greene’s appointment marks a generational shift at Apple Corps. Unlike Jeff Jones, who experienced the Beatles’ rise firsthand in the 1960s, Greene represents a younger, digitally native demographic. Jones reflected on his departure as a time of gratitude and transition, expressing appreciation for his tenure with the Beatles. As Greene steps into the role, he carries the torch forward, poised to blend tradition with technology and ensure the Beatles’ influence endures for future audiences.