FDJ UNITED is set to enhance the 32Red sportsbook with the integration of Spotlight Sports Group’s (SSG) innovative raceday content, including the cutting-edge Smart View card. This move follows the success of a similar collaboration with FDJ UNITED’s Unibet brand, which has long been a partner of Racing Post.
By adding full racecard content, comments, verdicts, ratings, and the revolutionary Smart View, 32Red customers will now benefit from comprehensive racing information, covering both horse racing and UK and Irish greyhound racing.
Unibet’s Successful Partnership with Racing Post Expands to 32Red, Introducing Smart View
Unibet, a flagship brand under FDJ UNITED, has been a prominent partner of Racing Post for many years. The partnership has seen the integration of detailed racecard content, such as form, ratings, and expert opinions, on Unibet’s platform.
In October, the partnership expanded to include all international territories and the introduction of the new Smart View racecards, which further enhanced the user experience. This successful collaboration with Racing Post has now paved the way for the same integration to be extended to the 32Red platform.
FDJ UNITED Expands Smart View and Racing Post Content to 32Red After Unibet SuccessSmart View is a groundbreaking product developed to simplify the betting experience for all levels of bettors. Drawing inspiration from video games like FIFA and Football Manager, Smart View aims to modernize traditional racecards, making them more user-friendly and accessible.
The feature is designed to cater to both novice and experienced bettors, providing dynamic, real-time data from the Racing Post database. The content is continuously updated and has been optimized with feedback from thousands of bettors to ensure relevance and ease of use.
Smart View’s Success Drives Expansion to 32Red, Strengthening Racing Content Across Platforms
Launched in 2024, Smart View has quickly gained popularity among bettors, with thousands using it daily. Its innovative design and data-driven insights have contributed to its success, with top-rated selections consistently delivering profitable returns at major racing events. This success on Unibet has led FDJ UNITED to roll out Smart View across the 32Red platform, offering the same high-quality experience to a broader audience and strengthening the sportsbook’s racing content offerings.
Industry leaders have expressed strong support for the expanded partnership between FDJ UNITED and Spotlight Sports Group. Alistair Gill, Sportsbook & Racing Market Growth Manager at FDJ UNITED, emphasized the importance of Racing Post content in Unibet’s racing offering and the natural decision to extend this content to 32Red.
Sam Houlding, Managing Director B2B for Spotlight Sports Group, also expressed enthusiasm for the extended partnership, noting the revolutionary potential of Smart View. Both companies look forward to a long-term collaboration in enhancing the global betting and racing industries.