BMW currently does not offer the M3 Touring model in the United States, which is a disappointment for enthusiasts. However, there is a possibility that this could change with the arrival of the M5 Touring, scheduled to launch in the US later this year. The success of the M5 Touring could influence BMW’s decision to introduce the M3 Touring in the future.
According to Andreas Meyer, Vice President of Product Management at BMW, the current M3 Touring is not likely to be available in the US due to its lifecycle stage. However, if the M5 Touring performs well in the American market, it might pave the way for the next-generation M3 Touring to make its debut here.
The M5 Touring, now in its third generation, marks the first time BMW will officially offer this model in the US. This move aligns with a growing interest among American buyers for high-performance wagons, following the introduction of similar models like the Mercedes-AMG E63 wagon, Audi RS6 Avant, and Volvo V60 Polestar Engineered.
The M3 Touring would be the first in its class to be available in the US, as Mercedes-Benz and Audi have long offered long-roof variants of their performance models, such as the C63 and RS4, but have never brought these to the American market.
Ultimately, the potential introduction of the M3 Touring in the US depends heavily on the market reception of the M5 Touring. If American drivers show strong interest and support for performance-oriented wagons, BMW might be encouraged to bring the M3 Touring to the US. Enthusiasts who desire such models will need to demonstrate their commitment through strong sales, proving there’s a viable market for these high-performance wagons.