Wayfarer Studios, led by Justin Baldoni, is teaming up with the No More Foundation to offer valuable resources and information related to abuse, as depicted in Baldoni’s new film, “It Ends With Us.”
Through an end card featured in the film’s credits and a dedicated section on their website, No More aims to provide survivors of domestic and sexual violence—and their support networks—with accessible help. The No More Global Directory is particularly noteworthy, connecting individuals to support services across the U.S. and in over 200 countries and territories worldwide.
The film adaptation, produced by Sony and based on Colleen Hoover’s bestselling novel, centers on Lily Bloom (Blake Lively), a florist who falls for Ryle Kincaid (Justin Baldoni), a neurosurgeon. What starts as a fairy-tale romance soon spirals into a cycle of domestic abuse similar to what Lily witnessed in her mother’s life.
Baldoni, who stars in and directs the film, highlighted Wayfarer Studios’ mission to blend commercial success with meaningful impact. “We’ve partnered with No More to ensure our projects, especially those addressing violence and abuse, are purposeful and resourceful for viewers,” Baldoni explained.
Additionally, “The Lighthouse” provides survivors with a guide to identify abuse, access resources, and find inspiration. No More’s “It Ends With Us” Viewers’ Guide and Community Toolkit aim to foster dialogue and action against domestic violence and promote healthy relationships. Wayfarer Studios is also supporting No More by donating a portion of the film’s net proceeds to the foundation.
Pamela Zaballa, Global CEO of No More, emphasized the film’s role in advancing cultural conversations about domestic violence. “We are calling on the passionate fans of this story to support healthier relationships and break the cycle of abuse,” she said.
Wayfarer Studios’ collaboration with No More extends their ongoing partnership, which was instrumental in ensuring accurate and sensitive portrayals of domestic and sexual violence in the film. “This partnership has been crucial in our efforts to drive cultural change through storytelling and advocacy,” said Wayfarer CEO Jamey Heath.
Baldoni also discussed his experience with No More in a July interview with Variety, noting their role in helping him understand the challenges of intimate partner violence and the importance of depicting genuine connections in the film.