Mark Shapiro Explains the Implications of WWE’s Collaboration with Netflix

A groundbreaking $5 billion partnership with Netflix is set to launch in January, marking a shift for WWE as “Raw” transitions from traditional cable to a streaming platform.

This collaboration not only underscores Netflix’s entry into live sports entertainment but also opens the door for WWE to reach a broader global audience like never before. TKO President Mark Shapiro shared his excitement for this alliance during the Goldman Sachs Communacopia + Technology Conference.

Describing Netflix as potentially WWE’s best partner, Shapiro emphasized their pivotal role in promoting “Raw” and other international initiatives. “Their marketing strategies are impressive,” he stated, highlighting how they plan to utilize NFL holiday games to generate interest in WWE’s move to Netflix. He believes their resources will seriously bolster WWE’s brand growth and audience expansion.

Shapiro also mentioned that discussions are underway regarding domestic offers for WWE’s Premium Live Events rights, while international events will be featured on Netflix. He pointed out the wide appeal of WWE’s events, which attract a diverse audience beyond just traditional sports fans.

“These Premium Live Events are highly anticipated, with one taking place each month,” he explained, referencing events like Bash in Berlin, SummerSlam, and WrestleMania. “They attract a casual sports audience, as well as entertainment fans, including many women and younger viewers.

The engagement metrics for WWE’s digital presence are remarkably high.” “Raw” is set to premiere on Netflix on January 6, potentially transforming the way wrestling content is experienced and making it more accessible to a digital-first global audience.