For die-hard muscle car enthusiasts, the 1968-1969 Dodge Charger stands out as the epitome of classic American performance. Renowned for their distinctive design and powerful engines, these models have captured imaginations and appeared in iconic film chase scenes from the 1960s and 1970s, such as Bullitt and The Dukes of Hazzard.
However, many enthusiasts, particularly younger fans who are more familiar with modern “Hellcat” models, may not realize that these classic years represent only the second generation of the Charger. The original Charger debuted as a midsize sports coupe in 1966, derived from the Dodge Coronet.
The 1967 model was the first to offer the robust 440-cubic-inch V-8 engine, delivering 375 horsepower, which served as a midpoint between the 325-horsepower 383 V-8 and the formidable 425-horsepower 426 Hemi engines.
Although the 1967 Charger had considerable power, its futuristic design, which was somewhat unconventional for its time, did not resonate well with buyers, leading to underwhelming sales. This prompted a major redesign in 1968, which, combined with high-performance features and prominent film appearances, helped establish the Charger’s legendary status.
An outstanding example of the early Charger is the 1967 model recently auctioned at Mecum Auctions in Monterey, California. While the 1968-69 Chargers have soared in value, the 1967 model’s distinctive “Jetsons” style is gaining appreciation among collectors seeking something unique. This Charger retains its classic appearance but features modern upgrades like rear minitubs, a custom K-member, and Wilwood disc brakes, all finished in fresh silver paint.
Under the hood, the Charger boasts a 547-cubic-inch version of the 440 Magnum engine, equipped with modern components such as a hydraulic-roller cam and Holley EFI fuel injection. The transmission is a 727 TorqueFlite automatic with Gear Vendors overdrive, complemented by a Strange Engineering Dana 60 rear end. Inside, the Charger maintains its vintage charm with added modern touches, including a roll cage and black leather seats with red stitching, while a high-end audio system is hidden in a custom trunk compartment.
Despite its updates, this first-gen Charger, with its enhanced big-block engine and contemporary refinements, remains a symbol of classic American muscle. At the Monterey auction, it was expected to fetch a low six-figure sum, but bidding stalled at $60,000, leaving its future on the market uncertain.