Who’s the Ideal OEM Partner for McLaren?

McLaren is on the hunt for a partner as it aims to achieve profitability, a goal it has struggled with in recent years. The British automaker is shifting its strategy to emphasize value over volume, and is contemplating the development of a new “lifestyle-oriented” vehicle, possibly a four-seater sports car or SUV. However, McLaren recognizes the need for external support to realize this vision.

In a recent interview with Automotive News, McLaren CEO Michael Leiters outlined his plans for the company’s financial revitalization. Leiters, who took the helm at McLaren in 2022, noted that a major hurdle—the complex equity structure of the company—has been resolved following Mumtalakat’s acquisition of 100% ownership in March.

Yet, Leiters acknowledges that a sovereign wealth fund’s role typically doesn’t involve total ownership of an automotive company. Instead, Mumtalakat is expected to act as an investor, while McLaren seeks a financial or technological partner to fully unlock its potential.

Leiters emphasized that achieving McLaren’s full potential requires external assistance. The company could continue to operate independently, focusing on high-end supercars, but Leiters believes that increased revenue hinges on expanding their product range. This could mean introducing a high-performance SUV or a two-door, 2+2 grand touring sports car, or potentially both. However, McLaren prefers not to cross this path alone.

Leiters is seeking a partner who can contribute both capital and expertise, particularly in technology and platform development. He expressed a preference for a long-term collaborator who understands vehicle dynamics, lightweight construction, and aerodynamics, while allowing McLaren to retain its distinctive identity.

Potential partners could include companies with established performance credentials such as Ferrari or Porsche, though it remains to be seen how much autonomy they would grant. Chinese automakers, known for their technological advancements and cost efficiency, also represent a viable option. Brands like BYD, which has already entered the electric supercar market, or Geely, which owns Lotus, could offer a strategic advantage while benefiting from McLaren’s prestige.