Stellantis’ plan to introduce a $25,000 all-electric Jeep vehicle in the U.S. reflects a broader strategy to make electric vehicles (EVs) more accessible to mainstream consumers.
This move is aimed at accelerating EV adoption, which has been slower than expected in the market.
CEO Carlos Tavares announced this development during a Bernstein investor conference, drawing parallels to the pricing strategy of the Citroen e-C3 SUV in Europe, which starts at around $25,200.
The upcoming Jeep EV, priced at approximately $25,000, will leverage Stellantis’ global engineering expertise.
This initiative aligns with the company’s efforts to offer affordable EVs, with Tavares highlighting the importance of such vehicles in the $25,000 price range for the U.S. market.
Stellantis currently offers an all-electric version of its Avenger SUV in Europe but has focused on plug-in hybrid electric Jeep vehicles in the U.S. market.
The new $25,000 Jeep EV is part of Stellantis’ broader strategy to achieve cost parity between its EVs and traditional internal combustion engine vehicles within the next few years.
The introduction of more affordable EVs has become crucial as Chinese automakers like BYD and Nio expand their sales of less expensive EVs globally.
Tavares acknowledged the competitive world, emphasizing the need for Stellantis to remain agile and competitive amidst the evolving EV market dynamics and geopolitical tensions.