Mercedes-AMG is revolutionizing the driving experience with its groundbreaking “interactive musical experience,” MBUX Sound Drive, developed in partnership with a musician and entrepreneur (link unavailable).
This innovative feature harmonizes music with driving functions, transforming the vehicle into a dynamic “orchestra”. By selecting Sound Drive through the infotainment screen, drivers can enjoy precisely composed musical tracks that adapt to their driving characteristics in real time.
Imagine soothing melodies accompanying windshield wiper activation, or EDM beats intensifying with acceleration. Mercedes envisions an “open music platform” where artists worldwide can create tracks for various driving functions, making Sound Drive a unique and personalized experience.
This feature not only enhances the driving experience but also showcases the importance of sound and music in driving. With the rise of electric vehicles, music, and diegetic sounds have become more prominent, and Mercedes is at the forefront of this innovation.
Unlike other manufacturers that use fake exhaust sounds, Mercedes is creating a more pleasant and immersive experience. Sound Drive has the potential to become a signature feature of the Mercedes brand, setting it apart from other luxury car manufacturers.
With its cutting-edge technology and innovative approach, Mercedes is redefining the driving experience and creating a new standard for the industry.
Starting mid-2024, Mercedes-AMG and Mercedes-Benz owners with the second-generation MBUX system can access Sound Drive via an over-the-air software update, further enhancing the driving experience.
This feature is a testament to Mercedes’ commitment to innovation and customer satisfaction.