Volkswagen is taking a leap into the future of automotive technology by integrating OpenAI’s ChatGPT into its vehicles. This innovative feature will be available across VW’s entire lineup, including electric vehicles, and will initially launch in Europe, with potential plans for US implementation.
By augmenting its IDA voice assistant with ChatGPT, VW aims to enable more natural and conversational interactions between drivers and their vehicles.
With ChatGPT, drivers will be able to control basic functions, such as heating and air conditioning, and receive answers to general knowledge questions. VW promises a seamless experience, with no additional accounts or apps required.
The chatbot can be activated using the wake words “Hello IDA” or by pressing a button on the steering wheel. To ensure data protection, VW guarantees that questions and answers are deleted immediately.
While some may question the necessity of ChatGPT in cars, VW envisions a future where drivers can engage in enriching conversations, receive vehicle-specific information, and enjoy intuitive language interactions—all hands-free.
This integration is made possible through Cerence, a third-party software company that creates “automotive-grade” ChatGPT integrations.
As the first automaker to officially adopt ChatGPT, VW is taking a bold step into the AI era. Despite facing challenges in 2023, including disappointing sales growth and software malfunctions, VW is looking to revitalize its brand and enhance its vehicles with the latest AI technology.
With ChatGPT, VW is poised to revolutionize the driving experience and set a new standard for the automotive industry.