Strategic Partnership Between NIRA Dynamics and Zeekr to Advance Safety Innovations

NIRA Dynamics has uncovered a new collaboration with leading Chinese OEM, Zeekr. Both companies, known for their advancements in road safety, have announced a strategic partnership to develop and market innovative vehicle safety solutions globally.

Their collaboration, which began last year, has already introduced the “Zeekr 009” to the Chinese market, now available to consumers nationwide.

NIRA Dynamics, renowned for its sensor fusion technology in road and traffic safety, and Zeekr, a trailblazer in automotive technology, aim to revolutionize driver-car interactions and enhance vehicle safety.

Central to their cooperation is NIRA Dynamics’ unique wheel detection algorithm. Both companies share a vision of achieving zero road accidents, leveraging their combined expertise to create groundbreaking safety solutions.

NIRA Dynamics has been at the forefront of automotive software services since 2001, with its tire pressure monitoring solution TPI implemented in over 75 million vehicles.

Looking ahead, NIRA Dynamics is focused on developing a comprehensive wheel safety product, enhancing its monitoring tools to prioritize safety and performance. This collaboration with Zeekr promises to deliver special benefits to drivers worldwide.

Lisa Åbom, CEO of NIRA Dynamics, emphasized the potential of this partnership, stating, “The collaboration between two innovative companies like NIRA Dynamics and Zeekr has excellent potential.

We are now able to offer drivers globally a new level of safety. We proudly show that we stand by our objective to minimize road accidents.” NIRA Dynamics leverages existing car sensors through software and sensor fusion, providing additional benefits without the need for new, costly, and environmentally impactful sensors.

This approach aligns with their commitment to sustainable innovation in road safety.