Eric Laforge, a seasoned automotive executive with a proven track record, is set to take the reins as Head of Jeep® Brand Enlarged Europe, effective February 1, 2023.
This strategic move follows Antonella Bruno’s promotion to Head of Peugeot Enlarged Europe, and Laforge’s appointment marks a new chapter in the brand’s journey.
With a rich career spanning over three decades, Laforge has demonstrated exceptional leadership and commercial acumen.
After graduating from École Supérieure de Gestion et Finance (ESGF) in Paris, he joined FCA in 1990 and rapidly ascended the ranks.
His impressive trajectory includes CEO roles in Switzerland and Germany, as well as director positions in MOPAR Parts & Services and Central Europe.
Laforge’s diverse experience and in-depth knowledge of the automotive industry make him an ideal candidate to lead Jeep® Brand Enlarged Europe.
He will report directly to Christian Meunier, Jeep Brand CEO, and Uwe Hochgeschurtz, CEO of Stellantis Enlarged Europe, leveraging his expertise to drive growth and success in the region.
As Head of Jeep® Brand Enlarged Europe, Laforge will be responsible for leading the brand’s strategy and operations in the region, building on his previous successes and driving innovation and growth.
His appointment is a testament to the company’s commitment to excellence and its focus on delivering exceptional results.