Investment Boosts Doug DeMuro’s Quirky Car Empire by $37M, Installs New CEO from Cannabis Industry

Doug DeMuro’s influence in the automotive world has been important over the past decade, primarily through his immensely popular YouTube channel and his innovative automotive auction platform, Cars & Bids.

With over 4.5 million subscribers on YouTube and more than $230 million in car sales on Cars & Bids since 2020, these platforms have now merged into a single entity following a substantial $37 million investment from The Chernin Group (TCG).

Ro Choy, known for his leadership roles at companies like Eaze, BitTorrent, and Luxe, assumes the role of CEO in this unified venture. Doug DeMuro expressed enthusiasm about the merger, emphasizing that it will create a unified space where enthusiasts can seamlessly engage in buying, selling, and learning about cars.

The integration aims to enhance the digital auction experience while leveraging DeMuro’s massive online presence and Choy’s strategic expertise.

Cars & Bids has evolved beyond a mere auction site into a hub for diverse automotive interests, featuring everything from electric vehicles like Rivian and Tesla to enthusiast favorites such as the Ford Bronco and rare sports cars like the Nissan Skyline GT-R.

The platform has hosted over 10,000 auctions, including high-profile sales like a 2006 Ford GT and a Lamborghini Murcielago Coupe. Looking forward, the team plans to expand further by investing in content creation and technology, aiming to deliver a superior auction experience and more engaging automotive content.

With DeMuro’s established viewer base and Cars & Bids’ growing influence, the new entity seeks to solidify its position as a premier destination for automotive enthusiasts worldwide.